Grohe Euro Range – Interactive 3D & AR Display Demo

Browser-based visualization and AR prototype developed with Merit Display

About Project

An interactive Web3D experience created to present the Grohe Euro Range retail display concept in a fully navigable, browser-based format. The demo allows users to explore the fixture from any angle, review product arrangement, and inspect design details in real time – without the need for additional software.

Client

Grohe

Partner

Merit Display

Our Role

  • 3D modeling and optimization for Web3D and AR compatibility
  • Material and lighting setup for real-time visualization
  • Integration and deployment via interactive online viewer
  • WebAR configuration for real-scale placement
  • Technical assistance for client demonstrations

The demo was designed to accelerate review and approval during concept development. By clicking the blue button within the viewer, users can scan a QR code that opens the display in WebAR mode, allowing them to place the fixture in a real environment using a smartphone or tablet. This capability lets decision-makers instantly understand the display’s true scale, footprint, and visual presence within actual retail or showroom spaces. The combination of Web3D and AR provided a fast, lightweight alternative to traditional renders or physical mockups, supporting collaboration between design, engineering, and marketing teams.

GROHE – 3D preview

This project demonstrates how goroll.uk integrates Web3D and AR technologies to help brands present retail displays dynamically. Similar workflows can be applied to other fixture prototypes, product launches, or in-store visualization needs.