Introduction
The purpose of this guide is to provide retail display and exhibition stand designers, managers, and other industry professionals with an overview of the latest design trends and technologies for creating engaging and impactful displays and exhibitions in 2023.
The guide will cover the latest design trends in retail displays and exhibition stands, as well as information on the latest materials and technologies used in the industry. It will also provide tips and best practices for incorporating these trends and technologies into your own designs.
Design Trends
In 2023, we anticipate seeing a continued trend towards minimalism and simplicity in retail displays and exhibition stands. This means clean lines, neutral colors, and a focus on showcasing products in a clear and uncluttered way.
Additionally, we anticipate a trend towards more interactive and experiential displays in 2023. The focus is on creating immersive and engaging environments for customers, which can enhance the overall shopping experience.
Examples of successful designs that incorporate these trends include the Apple Stores, the Adidas flagship store in New York and the Samsung Experience store. These designs showcase the potential of interactive and experiential displays to create an unique and memorable shopping experience.
To incorporate these trends into your own designs, focus on creating a clear and uncluttered layout, and consider incorporating interactive elements such as digital displays or interactive kiosks. These interactive elements can help to create an engaging and dynamic environment that can attract customers and drive sales.
Materials and Technologies
In 2023, we anticipate seeing an increased use of sustainable materials in retail displays and exhibition stands, such as reclaimed wood, bamboo, and other eco-friendly options.
Additionally, we anticipate a continued trend towards the use of digital and interactive technologies in displays, such as augmented reality, virtual reality, and interactive touch screens.
When choosing materials and technologies for your displays and exhibitions, consider the environmental impact of the materials you choose and think about how digital and interactive technologies can enhance the customer experience.
Transparent LED Displays: A New Trend in Retail Displays
Transparent LED displays, also known as see-through displays, are electronic displays that allow the user to see what is shown on the screen while still being able to see through it. They are becoming a popular trend in retail displays, as they offer a unique and interactive experience for customers. Transparent LED displays can be used to create dynamic, eye-catching displays that can showcase products in a new and innovative way. They can be used to create interactive, multimedia experiences that can engage customers and enhance the overall shopping experience. Transparent LED displays can also be used to create a more energy-efficient and sustainable retail display, as they consume less energy than traditional lighting options.
Transparent LED displays are mainly used in head-up displays, augmented reality systems, digital signage, and general large-scale spatial light modulation. They should be distinguished from image-combination systems which achieve visually similar effects by optically combining multiple images in the field of view. Transparent displays embed the active matrix of the display in the field of view, which generally allows them to be more compact than combination-based systems.
In 2023, we anticipate seeing a trend towards creating asymmetrical and organic compositions, rather than symmetrical and geometric.
Goroll.uk offers 3D visualization services that can help you to incorporate transparent LED displays into your retail displays and exhibition stands, allowing you to visualize and test out different designs before committing to a final product.
Conclusion
We hope this guide has provided you with valuable insights into the latest design trends, materials, and technologies for retail displays and exhibition stands in 2023. Remember that incorporating these trends into your designs doesn’t mean you should copy them, but rather use them as inspiration and adapt them to your own brand and products.
Goroll.uk is here to help you to create an effective, engaging and impactful display and exhibition stands. Contact us to learn more about our 3D visualization services and how we can bring your ideas to life.